Archive for November 2008

Career Moves for Seasoned Marketers

Are you an entrepreneur at heart or someone striving to accomplish a better work/life balance? Has the economy threatened your job security or is your office cutting full-time employees? Or, have you simply had it with commute times draining your energy and gas tank? If your answer to any of these questions is a resounding…

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Sweepstakes Add Fun to Shopping

Businesses of all kinds and sizes recognize that sweepstakes add fun to the overall shopping experience. As marketing to consumers becomes more complicated, companies and manufacturers continue to see value in offering customers the opportunity to participate in sweepstakes. Such contests increase sales and/or consumer awareness about a particular product or service. The prizes are…

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Build Loyalty This Holiday Season

Looking ahead to this holiday season, the big question being asked by many businesses is, “how do we get customers to purchase our products and services?” In response to the current economic downturn, 35 percent of consumers say they will spend less during the holidays. They also plan to spend differently and will be more…

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