Archive for October 2008

As consumer package good companies continue to finesse their products by providing consumers with new line extensions, reformulations and better packaging, consumers need the opportunity to taste, touch and connect with the product prior to purchasing it. The best way for this to be done is via sampling initiatives. Sampling can be as simple as…

If you are a small business owner or marketer tasked with increasing sales, challenged by decreased budgets and looking for a “bailout” of your own, follow these five digital marketing strategies and you will be on your way: 1. SEO Now Search Engine Optimization is one of the best online marketing investments that you can…

The big question this upcoming holiday season is how to get consumers to purchase our products and stay loyal during this critical time. With the current economic downturn, 35% of consumers say they will be spending less during the holidays. They will also be spending differently as they search for more practical gifts that are…