addChange to your Life Series for Marketing Professionals Launches with “Survive & Thrive in Today’s Economy” Program

AddONE Marketing Solutions Delivers Timely Topics, Insights and Networking Opportunities

ATLANTA – March 1, 2009 – addONE Marketing Solutions, the Southeast’s premier resource for veteran marketing talent, launches the addChange to Your Life series. The first event for marketing professionals, “Survive and Thrive in Today’s Economy,” will be held March 4 from 11:30 a.m. to 1:00 p.m. at Maggiano’s Restaurant in Buckhead. Featured panelists include: retired McDonald’s Corporation executive Marvin Whaley, who served as president of the Asia, Africa, Middle East region; Debbie Wetherhead, president of Wetherhead Communications; and Dana Jolivet, chapter president, Pajama Program, a philanthropic organization supported by addONE.

“Savvy marketing professionals can transform the current economic downturn into opportunities for themselves and the businesses they represent,” says Melissa Packman, CEO, addONE Marketing Solutions. The March 4 program will address how dismal market conditions and forecasts can be the impetus to re-evaluate strategy, execute differently and grab market share while competitors pull back or disappear. In addition, speakers will provide examples of relevant strategies and tactics.

“The new addChange to Your Life educational series offers our clients and associates insights into business trends, best practices and new perspectives on issues from seasoned marketing pros,” Packman explains. The sessions also present networking opportunities to stimulate professional connections.

“We often hear that ‘information is power’ and ‘it’s not what you know, but who you know,’” says Packman. “Given today’s business challenges, these adages are more relevant than ever. The addChange to Your Life quarterly events will provide meaningful experiences for participants to gain knowledge and connect with other marketing colleagues.”

Future sessions will focus on navigating the social media waters, new rules for old marketing and cause marketing.

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