Posts by mickmel

Is integrated marketing important to your internal marketing functions? We know media drives awareness, interactive marketing builds relationships, and sponsorship marketing connects brands and products with influencers. But are these areas talking to each other? Are they coordinating their efforts to deliver against a consistent strategy? What about the rest of your marketing disciplines? Oftentimes,…

The manager who sleeps well in the summer when key workers are sitting on the beach is one with a solid strategy for filling summer vacation holes. read more (PDF)