Posts by mickmel

How to Find the Right Social Media Partner

You know that social media has moved mainstream, far past the late-night entertainment of teens. Statistics and sales are tracking positive results driven by hundreds of social media tools. It is time for you to jump on board, but there’s a significant learning curve, the field continues to evolve and you lack the knowledge to…

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addOne Marketing Solutions Commits to Support the Pajama Program

Southeast’s Premier Resource for Veteran Marketing Talent to Organize Clients and Associates for Year-End Charitable Drive ATLANTA – March 4, 2009 – addONE Marketing Solutions, the Southeast’s premier resource for veteran marketing talent, announces plans to support the Pajama Program. This philanthropic organization delivers warm sleepwear and nurturing books to children in need across the U.S…

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addChange to your Life Series for Marketing Professionals Launches with “Survive & Thrive in Today’s Economy” Program

AddONE Marketing Solutions Delivers Timely Topics, Insights and Networking Opportunities ATLANTA – March 1, 2009 – addONE Marketing Solutions, the Southeast’s premier resource for veteran marketing talent, launches the addChange to Your Life series. The first event for marketing professionals, “Survive and Thrive in Today’s Economy,” will be held March 4 from 11:30 a.m. to…

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Small businesses turn to independent contractors

By Joyce M. Rosenberg Associated Press Sunday, January 25, 2009 New York —- As the recession forces small businesses across the country to cut expenses, some are making a dramatic shift —- they’re laying off employees and using independent contractors instead. read more

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Career Moves for Seasoned Marketers

Are you an entrepreneur at heart or someone striving to accomplish a better work/life balance? Has the economy threatened your job security or is your office cutting full-time employees? Or, have you simply had it with commute times draining your energy and gas tank? If your answer to any of these questions is a resounding…

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Sweepstakes Add Fun to Shopping

Businesses of all kinds and sizes recognize that sweepstakes add fun to the overall shopping experience. As marketing to consumers becomes more complicated, companies and manufacturers continue to see value in offering customers the opportunity to participate in sweepstakes. Such contests increase sales and/or consumer awareness about a particular product or service. The prizes are…

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Build Loyalty This Holiday Season

Looking ahead to this holiday season, the big question being asked by many businesses is, “how do we get customers to purchase our products and services?” In response to the current economic downturn, 35 percent of consumers say they will spend less during the holidays. They also plan to spend differently and will be more…

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Sampling Works

As consumer package good companies continue to finesse their products by providing consumers with new line extensions, reformulations and better packaging, consumers need the opportunity to taste, touch and connect with the product prior to purchasing it. The best way for this to be done is via sampling initiatives. Sampling can be as simple as…

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Digital Marketing Strategies for Small Business

If you are a small business owner or marketer tasked with increasing sales, challenged by decreased budgets and looking for a “bailout” of your own, follow these five digital marketing strategies and you will be on your way: 1. SEO Now Search Engine Optimization is one of the best online marketing investments that you can…

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How to Build Loyalty This Holiday Season

The big question this upcoming holiday season is how to get consumers to purchase our products and stay loyal during this critical time. With the current economic downturn, 35% of consumers say they will be spending less during the holidays. They will also be spending differently as they search for more practical gifts that are…

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