Don’t be a wallflower – join the party! LinkedIn is an easy way to stay connected to your contacts and peers, communicate with your network, and showcase your talents. We all need to think of our professional network as possible customers, referral sources and valuable assets. Here are some party rules and guidelines.
- Invite those who you know or who you have met personally
- Personalize your invitation, including how you know them
- Like and/or comment on status updates from your contacts
- Offer an invite to someone you have never met
- Use text or Twitter abbreviations in your invite
- Spam your network with constant email updates
Who do I ask to dance?
- Expand your network to colleagues, alumni, address book contacts, and everyone you meet at networking events.
- Join groups – both professional and social.
- Find old colleagues, coworkers and school mates.
- Connect to open networkers – people who are open to invitations to connect without already meeting them. Examples are LION andToplinked.
Know your guests list
Divide your network into three groups for easier management and relationship building. Then decide on a level of communication for each level. For instance, maybe the “A” list gets a quarterly email with a note, link or article. The “B” list may get just a quick hello or touch – base note twice a year, with the “C” list getting just an annual holiday hello. It doesn’t have to be overly complicated or involved.
A – People who are influencers in your industry or a field that interests you, such as former colleagues who have moved on or mentors current and past. If you left your job tomorrow, these are the first line folks to whom you would want to reach out to
B – Coworkers whom you see regularly and acquaintances with whom you stay in touch
C- People you meet and they want to link to you. You don’t really have a relationship with them but want to keep them part of your network.
addONE Marketing Solutions delivers experienced, marketing staffing solutions to fit any size project or budget. Filling marketing staffing gaps or providing affordable marketing solutions makes addONE marketing “the smartest addition you will ever make.” Atlanta-based and woman owned since 1998.Visit add1marketing.com for more information.