Recession Fuels addONE Marketing Solutions Growth Beyond Atlanta

Interim Marketing Talent Firm Expands to St. Louis, Chicago and NYC

Atlanta, GA, June 24, 2009 – addONE Marketing Solutions, LLC,  an 11 year-old interim senior-level marketing staffing company, announced today the expansion of the woman-owned firm to St. Louis, Chicago and New York City, citing the recession as a driving force for its growth. Companies positioning themselves for post-recession success are adding contract marketing support in lieu of more expensive full time help to meet key strategic challenges.

Melissa Packman, CEO and founder of addONE Marketing Solutions, said, “Because we have a deep talent pool of senior-level marketers with diverse backgrounds, we’re able to quickly and cost-effectively match the right consultant for the project, especially important during an economic downturn.” Continued Packman, “I founded addONE Marketing because I saw the need to help companies meet competitive marketplace demands on their terms—we place marketing talent on a part-time, long-term, or even full-time basis—whatever the client needs.”

As companies grapple with how to stay afloat during a recession, executives may turn to marketing cost-cutting as a short-term fix. Experts agree that this can have negative consequences. Niles Hollis, Chief Global Analyst for Millward Brown, a leading branding and research company, says that “brands that are prepared for recovery and are able to execute their plans quickly and effectively will be the ones that will win in the long term.”

Headquartered in Atlanta, addONE Marketing places contractors in small, medium and large Fortune 100 companies remotely or on site in Atlanta, St. Louis, Chicago and NYC, with plans to expand into more markets this fall.

The company aligns itself with talented marketing professionals with at least 10+ years experience, and prides itself on not being “just a placement firm.” Packman clearly states, “We know our consultants personally; we’ve worked with most of them or they have come highly recommended.” According to Packman, “addONE Marketing is about building long-term relationships. Companies know they can count on us to meet their business challenges, no matter where they are physically located.”

Leave a Comment

You must be logged in to post a comment.