Articles

Career Moves for Seasoned Marketers

Are you an entrepreneur at heart or someone striving to accomplish a better work/life balance? Has the economy threatened your job security or is your office cutting full-time employees? Or, have you simply had it with commute times draining your energy and gas tank? If your answer to any of these questions is a resounding…

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Sweepstakes Add Fun to Shopping

Businesses of all kinds and sizes recognize that sweepstakes add fun to the overall shopping experience. As marketing to consumers becomes more complicated, companies and manufacturers continue to see value in offering customers the opportunity to participate in sweepstakes. Such contests increase sales and/or consumer awareness about a particular product or service. The prizes are…

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Build Loyalty This Holiday Season

Looking ahead to this holiday season, the big question being asked by many businesses is, “how do we get customers to purchase our products and services?” In response to the current economic downturn, 35 percent of consumers say they will spend less during the holidays. They also plan to spend differently and will be more…

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Sampling Works

As consumer package good companies continue to finesse their products by providing consumers with new line extensions, reformulations and better packaging, consumers need the opportunity to taste, touch and connect with the product prior to purchasing it. The best way for this to be done is via sampling initiatives. Sampling can be as simple as…

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Digital Marketing Strategies for Small Business

If you are a small business owner or marketer tasked with increasing sales, challenged by decreased budgets and looking for a “bailout” of your own, follow these five digital marketing strategies and you will be on your way: 1. SEO Now Search Engine Optimization is one of the best online marketing investments that you can…

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How to Build Loyalty This Holiday Season

The big question this upcoming holiday season is how to get consumers to purchase our products and stay loyal during this critical time. With the current economic downturn, 35% of consumers say they will be spending less during the holidays. They will also be spending differently as they search for more practical gifts that are…

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Integrated Marketing Matters

Is integrated marketing important to your internal marketing functions? We know media drives awareness, interactive marketing builds relationships, and sponsorship marketing connects brands and products with influencers. But are these areas talking to each other? Are they coordinating their efforts to deliver against a consistent strategy? What about the rest of your marketing disciplines? Oftentimes,…

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