Articles
Marketers must be teachers
We recently ran across this blog that talked about the highlights from the 2013 NEW MEDIA EXPO. This piece talks about trends for 2013. We added ONEmore Thought under each point. 1) To get something, give something. Something good. For free. People will connect with companies they trust, and nothing spurs the growth of a relationship…
Read MoreA bigger slice…Using contractors to carry more of the workload can bring profits; potential pitfalls from The Atlanta Business Chronicle
According to a 2009 CareerBuilder.com survey of 2,700 employers, 30 percent expected to hire freelancers or contract employees in 2010, up from 28 percent in 2009. Read more
Read MoreMelissa Packman is on the radio again!
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Read MoreMelissa Packman is interviewed on The Atlanta Business Radio Show
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Read MorePut Your Personal Brand to Work
As marketers, we spend significant resources branding our products and services so that they successfully compete and thrive in the marketplace. Yet, many of us overlook the importance of branding ourselves. Yes, you too are a brand and it’s critical to build your personal brand in order to compete, thrive and stand out in the…
Read MoreYour Digital Brand: Put Your Best Online Imprint Forward
It’s not a secret — it is ugly out there with job restructurings, freezes and lay-offs. Regardless if you are currently employed or actively searching for a job, it is important to keep your “digital brand” current and strong. Social media has changed the way prospective employees and potential employers communicate with each other. It…
Read MoreHow to Find the Right Social Media Partner
You know that social media has moved mainstream, far past the late-night entertainment of teens. Statistics and sales are tracking positive results driven by hundreds of social media tools. It is time for you to jump on board, but there’s a significant learning curve, the field continues to evolve and you lack the knowledge to…
Read MoreaddOne Marketing Solutions Commits to Support the Pajama Program
Southeast’s Premier Resource for Veteran Marketing Talent to Organize Clients and Associates for Year-End Charitable Drive ATLANTA – March 4, 2009 – addONE Marketing Solutions, the Southeast’s premier resource for veteran marketing talent, announces plans to support the Pajama Program. This philanthropic organization delivers warm sleepwear and nurturing books to children in need across the U.S…
Read MoreaddChange to your Life Series for Marketing Professionals Launches with “Survive & Thrive in Today’s Economy” Program
AddONE Marketing Solutions Delivers Timely Topics, Insights and Networking Opportunities ATLANTA – March 1, 2009 – addONE Marketing Solutions, the Southeast’s premier resource for veteran marketing talent, launches the addChange to Your Life series. The first event for marketing professionals, “Survive and Thrive in Today’s Economy,” will be held March 4 from 11:30 a.m. to…
Read MoreSmall businesses turn to independent contractors
By Joyce M. Rosenberg Associated Press Sunday, January 25, 2009 New York —- As the recession forces small businesses across the country to cut expenses, some are making a dramatic shift —- they’re laying off employees and using independent contractors instead. read more
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