3 Health Benefits to Women Friendships

I recently celebrated a 50th birthday for a close girlfriend.  We all toasted our girlfriend but, more importantly, we toasted our long term friendships and how much they mean in our lives. Milestone events tend to trigger reflection and introspection as well as celebration. And truly, a good group of girlfriends cannot be over estimated…

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6 Steps to Excellence

I am a tennis player. Well, let me re-phrase: I own a racquet, attend drills and clinics, and play on an organized club team. While I do not aspire to a be a top level player, I do like to hold up my end of the bargain. Yesterday, I played a tennis match and it…

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To Lean or Not to Lean?

To lean or not to lean…that is the question! Sheryl Sandberg’s book has generated a multitude of responses — some positive, some mixed and some outright hostile. The most common complaint theme seems to center on the onus that Sandberg puts the burden on women to change, rather than challenging extra factors that present to most women.…

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5 Career Tips for My Daughter

I have read so much lately regarding the “Mommy Wars” which pits the Stay at Home Moms vs Working Moms. Just this week an article in New York Magazine, “The Retro Wife,” reports that women are choosing to leave the workplace to care for children.   Conversely, Sheryl Sandberg’s book, “Lean In: Women, Work, and the Will…

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Don’t Be A Wallflower

Don’t be a wallflower – join the party! LinkedIn is an easy way to stay connected to your contacts and peers, communicate with your network, and showcase your talents. We all need to think of our professional network as possible customers, referral sources and valuable assets. Here are some party rules and guidelines. YES Invite…

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Big players step up on obesity issues

How are you doing with your New Year’s resolutions so far? It is hard to stay on track especially if one of your goals was to lose weight. It is a tricky, stubborn issue for adults and children alike. We applaud Coca Cola’s pledge to help raise awareness on the obesity issue and take steps…

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Marketers must be teachers

We recently ran across this blog that talked about the highlights from the 2013 NEW MEDIA EXPO. This piece talks about trends for 2013. We added ONEmore Thought under each point. 1)     To get something, give something. Something good. For free.  People will connect with companies they trust, and nothing spurs the growth of a relationship…

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Teen tech trends

Teens – really, need we say more? They can be infuriating, egotistical, funny, elusive, heartbreaking and heartwarming.  However, they are great predictors of what’s hot and what’s not!  We stumbled across this blog written from the point of view of a college student with a younger, teenage sister.  Here are some hightlights from his blog, combined with ONEmore Thought.   Spoiler alert:…

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Upcoming legislation – what it means to your business

Under the Affordable Care Act, businesses that employ at least 50 full-time workers — or the equivalent, including part-time workers — must offer health insurance to staffers who work at least 30 hours a week. While the so-called employer mandate to offer health coverage doesn’t take effect until Jan. 1, 2014, many employers plan to…

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addONE introduces our blog: ONEmore Thought

Welcome to our blog!  We all know marketing can cover a bevy of topics from branding, to social media, to research to advertising campaigns. With that in mind, this blog is a place to offer “ONEmore Thought” to what we see in the diverse marketing world. Thoughts will be as assorted as our umbrella of…

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